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  <url>
    <loc>http://www.growthcurvemarketing.com/services-1</loc>
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    <lastmod>2018-02-24</lastmod>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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  <url>
    <loc>http://www.growthcurvemarketing.com/awards-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-12-15</lastmod>
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      <image:title>Awards - 2014 Telly Award in the Internet/Online Commercial - Green/Eco-Friendly Category</image:title>
      <image:caption>This piece was produce for the UN Climate Action Committee in order to draw awareness to the cooperation between government and private sector entities in reducing greenhouse gas emissions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434493627124-TU3G1Q0ZGAFRO4UEXEUU/image-asset.jpeg</image:loc>
      <image:title>Awards - 2014 Telly Award in the Internet/Online Commercial - Green/Eco-Friendly Category</image:title>
      <image:caption>This piece was produce for the UN Climate Action Committee in order to draw awareness to the cooperation between government and private sector entities in reducing greenhouse gas emissions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434493661844-XLNUH2C0DDFCZJ92MRVV/image-asset.jpeg</image:loc>
      <image:title>Awards - 2014 Telly Award for Commercial Use of Animation, 2014 US International Film &amp; Video Festival Certificate of Excellence, 2014 PR Daily Video Awards Honorable Mention</image:title>
      <image:caption>This humorous take on how enterprises manage data center problems is still a leading feature of the client's home page, and continues to rack up views and shares.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434493697515-5Z34I07PWW1BXAA2LOFE/image-asset.jpeg</image:loc>
      <image:title>Awards - 2014 Telly Award in the Internet/Online Video, 2014 Gold Award from American Business Award (Stevie®), 2014 PR Daily Video Award as Best Animated Video.</image:title>
      <image:caption>It's Not Easy Bein' Green - this piece draws attention to the challenges presented by the growing energy consumption by the IT industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434493889016-80R0BCYMQPPX2ZT51926/image-asset.jpeg</image:loc>
      <image:title>Awards - 2015 PR World Gold Award for Best Video of The Year</image:title>
      <image:caption>Verne Global Data Center Campus Fly-Through This piece is a combination of CGI and live action, and features my client's state-of-the-art data center in Iceland.</image:caption>
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  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434486217262-9X957LXTFIU15360I2MK/shutterstock_257116522.jpg</image:loc>
      <image:title>Messaging &amp; Content - Message Map for Consistent, Effective Communication</image:title>
      <image:caption>We work with your team and talk to your customers to find out more about the problems your prospects face, what they really want, and how your product helps them (or doesn't). We then lead your team through a workshop to identify and define exactly what it is that you need to communicate and how in order to engage new prospects. The result is your Message Map, a document that lays out each personas involved in the sale, the messages that apply to each, and a set of creative themes on which to base your content..</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434486217262-9X957LXTFIU15360I2MK/shutterstock_257116522.jpg</image:loc>
      <image:title>Messaging &amp; Content - Message Map for Consistent, Effective Communication</image:title>
      <image:caption>We work with your team and talk to your customers to find out more about the problems your prospects face, what they really want, and how your product helps them (or doesn't). We then lead your team through a workshop to identify and define exactly what it is that you need to communicate and how in order to engage new prospects. The result is your Message Map, a document that lays out each personas involved in the sale, the messages that apply to each, and a set of creative themes on which to base your content..</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434485810923-FU6DL19MMJN2T5XBVJ3T/shutterstock_180398261.jpg</image:loc>
      <image:title>Messaging &amp; Content - Content Plans - Match The Message to The Buying Cycle</image:title>
      <image:caption>We create a complete plan including types of media, creative themes, and delivery method for the each stage of the customer buying cycle: Early Stage content  needs to communicate that you understand the customer's precise problem and that you fix it. Middle Stage content answers exactly how you do it, and offers proof points. Late Stage content tells customers how the product would work in their environment and tells them how they can obtain it (engage with sales, etc.).  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434485825890-E5B6K23ZYXA04AQMI3QW/shutterstock_110595293CROPPED.jpg</image:loc>
      <image:title>Messaging &amp; Content - Award-Winning Videos That Drive Engagement</image:title>
      <image:caption>The popularity of video content In B2B marketing comes from its ability to deliver a lot of information quickly. If you spend enough money, any video can look good, but making one that's interesting and effective is another matter. Your firm's story has to be told from your customer's perspective first, and it has to be written by people who understand B2B marketing. We've produced numerous of award-winning videos that have delivered measurable success in driving leads and revenue. Styles can vary to create a video that matches your need and budget. See examples of our work here.</image:caption>
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  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434414274007-Y0VY0WEYCM8Z4D6CRDG0/953f6b68ebe55ac324cebf9fe072bee6.jpg</image:loc>
      <image:title>New Gallery - New Business Opportunities</image:title>
      <image:caption>A dashboard that shows the number of opportunities generated by marketing each week, along with the percenbtage attainment according to plan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434414274007-Y0VY0WEYCM8Z4D6CRDG0/953f6b68ebe55ac324cebf9fe072bee6.jpg</image:loc>
      <image:title>New Gallery - New Business Opportunities</image:title>
      <image:caption>A dashboard that shows the number of opportunities generated by marketing each week, along with the percenbtage attainment according to plan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434414462120-QKREUXF45SN5V6XWUTQC/18709177046_c2082ca6ce_b1.jpg</image:loc>
      <image:title>New Gallery - New Engagements</image:title>
      <image:caption>This report shows the number of engagements (interactions) from new organizations, broken out by quality (measured by likelihood of conversion).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434414576572-JXST30GN3L63MCT9V2B3/11401157_1093870627294027_7329865064986477727_n.jpg</image:loc>
      <image:title>New Gallery - High Value Engagements</image:title>
      <image:caption>This shows the number of "high value" interactions each week. These were the activities most likely to result in a sale sopportunity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434432522152-CKB7YLNLCHJVNOCZ9QTB/image-asset.png</image:loc>
      <image:title>New Gallery - Conversion Rates</image:title>
      <image:caption>Various prospect activities are measured by the rate at which they convert to sales opportunity. This allows you to focus resources on the most productive campaign elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434432785968-P9CI725S8V0AAOIXKQC4/Dashboard+6.png</image:loc>
      <image:title>New Gallery - Performance by Campaign Element</image:title>
      <image:caption>This report shows how each category of campaign element is performing against the marketing playbook (lead gen plan) quarter to date.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/about-hayden</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434437771565-KDRC3NQQ679IJVVZB8AX/image-asset.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434437932929-ODDFI3IAKT0DMFE8YRXF/image-asset.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1452022026955-2BD6HVUSZDMOIF2JT1IG/image-asset.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434492046643-6JDXKHPWMSASEAQDMCBF/shutterstock_59009617knkknkkn.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/work-gcm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434414274007-Y0VY0WEYCM8Z4D6CRDG0/953f6b68ebe55ac324cebf9fe072bee6.jpg</image:loc>
      <image:title>Our Work - New Business Opportunities</image:title>
      <image:caption>A dashboard that shows the number of opportunities generated by marketing each week, along with the percenbtage attainment according to plan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434414462120-QKREUXF45SN5V6XWUTQC/18709177046_c2082ca6ce_b1.jpg</image:loc>
      <image:title>Our Work - New Engagements</image:title>
      <image:caption>This report shows the number of engagements (interactions) from new organizations, broken out by quality (measured by likelihood of conversion).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434414576572-JXST30GN3L63MCT9V2B3/11401157_1093870627294027_7329865064986477727_n.jpg</image:loc>
      <image:title>Our Work - High Value Engagements</image:title>
      <image:caption>This shows the number of "high value" interactions each week. These were the activities most likely to result in a sale sopportunity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434432522152-CKB7YLNLCHJVNOCZ9QTB/image-asset.png</image:loc>
      <image:title>Our Work - Conversion Rates</image:title>
      <image:caption>Various prospect activities are measured by the rate at which they convert to sales opportunity. This allows you to focus resources on the most productive campaign elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434432785968-P9CI725S8V0AAOIXKQC4/Dashboard+6.png</image:loc>
      <image:title>Our Work - Performance by Campaign Element</image:title>
      <image:caption>This report shows how each category of campaign element is performing against the marketing playbook (lead gen plan) quarter to date.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1464972659964-HYXKZY3CTI1AMI8TIGGX/shutterstock_221466238.jpg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434306805619-VAAK75AZH6Z1ZGGIO8RZ/BC_Image_About.jpg</image:loc>
      <image:title>Our Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/lead-gen-planning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434425598734-P4EKV5LGGC9Q0D74J4NO/shutterstock_241899340x.jpg</image:loc>
      <image:title>Lead Gen Planning - Marketing Playbook</image:title>
      <image:caption>Effective operational marketing needs disciplined planning. Whether weekly, monthly, quarterly, or annual, your marketing activities and costs need to carefully tracked and measured against sales and revenue attainment. We help you create definitive schedules, milestones, and metrics that allow you to measure your marketing progress against these goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434425598734-P4EKV5LGGC9Q0D74J4NO/shutterstock_241899340x.jpg</image:loc>
      <image:title>Lead Gen Planning - Marketing Playbook</image:title>
      <image:caption>Effective operational marketing needs disciplined planning. Whether weekly, monthly, quarterly, or annual, your marketing activities and costs need to carefully tracked and measured against sales and revenue attainment. We help you create definitive schedules, milestones, and metrics that allow you to measure your marketing progress against these goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/infrastructure-integration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434425949141-HGCOURT3W2OGW2EIQJ4M/shutterstock_282028241DARK.jpg</image:loc>
      <image:title>Infrastructure Integration - System Synchronizing</image:title>
      <image:caption>You may have all the technology you need, but that doesn't mean it works together as well as it should. The components must be able to talk to each other in a way that lets you identify who's in the funnel, how they got there, and when they're ready for outreach from sales. We identify any gaps in your systems, lay out the path for fixing them, and can work with your in-house team or our own experts to get it done.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434425949141-HGCOURT3W2OGW2EIQJ4M/shutterstock_282028241DARK.jpg</image:loc>
      <image:title>Infrastructure Integration - System Synchronizing</image:title>
      <image:caption>You may have all the technology you need, but that doesn't mean it works together as well as it should. The components must be able to talk to each other in a way that lets you identify who's in the funnel, how they got there, and when they're ready for outreach from sales. We identify any gaps in your systems, lay out the path for fixing them, and can work with your in-house team or our own experts to get it done.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/new-blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1529351419426-ZJ96UFGCU27GZUFEO1TP/ktchow_futurama01.jpg</image:loc>
      <image:title>Blog</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/intro-hayden</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434045505990-EQZLIB249JPWDTMRLBQ8/image-asset.jpeg</image:loc>
      <image:title>Home2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434045112098-BCI1C68XP7BTOOSHM1GV/image-asset.jpeg</image:loc>
      <image:title>Home2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434045654299-26EHDH0TZKWJKO7YBOJV/Lima01.jpg</image:loc>
      <image:title>Home2</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/hire-us-hayden</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434494352445-CJ1L32WLEU7IZVTR7HHT/shutterstock_165360863+%281%29.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/intro-hayden-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1449818017898-4951BHFOV2QR04KF76J0/image-asset.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434045654299-26EHDH0TZKWJKO7YBOJV/Lima01.jpg</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1449818489351-IJC2NY54T95G2K6RG998/image-asset.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1449818604415-3FVQBF8T01RP0KE81L1E/Team.jpg</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1449819430998-KVDQVUNY8HJOWT66B09R/shutterstock_169609256.jpg</image:loc>
      <image:title>Home</image:title>
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  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/moreau-hayden-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1434492666936-NPG1GKH3PDO8D26DNYY7/shutterstock_224319883BLU.jpg</image:loc>
      <image:title>Messaging and Content</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.growthcurvemarketing.com/intro-hayden-1</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2017-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5578936de4b0b454e5bc76ed/1449818489351-IJC2NY54T95G2K6RG998/image-asset.png</image:loc>
      <image:title>Home</image:title>
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