I address the four key aspects of marketing that must be optimized in order for your business to grow.
Story
Getting the attention is to your customers, analysts, or investors begins and ends with with effective storytelling.
By defining a comprehensive "Message Map", everyone will understand what it takes to motivate your prospects to engage and buy
Planning
Your marketing has to be fully aligned with your sales team and revenue goals in order for you to control the growth of your company.
We create lead gen "Playbooks", including calendars, metrics, and costs, that keep your marketing on track, on time, and on budget.
Infrastructure
You don't have to have the latest and greatest systems to have effective marketing, but you do have to have a well integrated set of tools.
We make sure that your team can run effective campaigns, can track your prospects, know when the're ready, and deliver them to sales at the right moment.
Team
It takes the right people in the right roles - from leadership to contributors - to create an effective marketing department.
We help you find the people with the right combination of talent and experience for the key roles in your department