We work with your team and talk to your customers to find out more about the problems your prospects face, what they really want, and how your product helps them (or doesn't). We then lead your team through a workshop to identify and define exactly what it is that you need to communicate and how in order to engage new prospects. The result is your Message Map, a document that lays out each personas involved in the sale, the messages that apply to each, and a set of creative themes on which to base your content..

We create a complete plan including types of media, creative themes, and delivery method for the each stage of the customer buying cycle:

Early Stage content  needs to communicate that you understand the customer's precise problem and that you fix it.

Middle Stage content answers exactly how you do it, and offers proof points.

Late Stage content tells customers how the product would work in their environment and tells them how they can obtain it (engage with sales, etc.).

The popularity of video content In B2B marketing comes from its ability to deliver a lot of information quickly. If you spend enough money, any video can look good, but making one that's interesting and effective is another matter. Your firm's story has to be told from your customer's perspective first, and it has to be written by people who understand B2B marketing. We've produced numerous of award-winning videos that have delivered measurable success in driving leads and revenue. Styles can vary to create a video that matches your need and budget. See examples of our work here.